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"CONFIDENT KID"

Client: MaineHealth

Agency: WFTW

Role: Producer (at Timber + Frame)

A broadcast, digital, and OOH campaign celebrating MaineHealth's pediatric care program. Shot with a real MaineHealth physician, the "Confident Kid" campaign leaned into authentic storytelling over polished healthcare tropes, capturing the genuine relationship between doctors and the families they serve.

Select projects were produced prior to founding MPM Productions and reflect work completed while at Timber + Frame.