Client: GE
Role: Producer (at Timber + Frame)
A 360 campaign built to transform GE's industrial sealant line into something genuinely human. Using robotic camera control technology, the "Sealed for Good" campaign conveyed the lifespan of the hero product through generations of real moments, rolling out across social, print, digital, and web.
The results spoke for themselves: 194% increase in conversion rate and 123% increase in Facebook click-through rate, breaking the mold on what industrial sealant advertising could look like.
Select projects were produced prior to founding MPM Productions and reflect work completed while at Timber + Frame.